Facebook Marketing Professional Seminar


Specialized Facebook knowledge based on your real needs which will facilitate the achievement of your goals.


We apply our experience and training to your Facebook pages, offering tangible solutions.


Training will be done online or in place under a professional time frame and a flexible schedule.


15% discount for the 2nd person and a 30% discount for 3rd. Special prices for larger groups.

In the Facebook seminar, we analyze the methods and strategies that bring success on Facebook. Through practical applications, we demonstrate the rules that will make you stand out on Facebook and achieve your goals.

Description of Facebook Seminar

This is Leader School’s most comprehensive and user-oriented seminar on Facebook and the management of a successful business page or a personal profile page. We will learn: all the steps for creating and promoting on Facebook, the rules of Edgerank, the settings, all the secrets of success, how to measure success with statistics, how to create posts that increase engagement, how to increase our fans and create viral campaigns. We’ll take a look at case studies and fail studies, how to manage crises and how to handle “trolls”. Finally, we’ll design the strategy for your very own presence on Facebook.

Content of Facebook Professional Seminar

An in-depth look at the modules of the Facebook seminar:

• Description of the medium – elements that differentiate it / details on usage in different countries
• Facebook terminology & Terminology comparison with Twitter / Google Plus
• Strategic analysis & problems with creating Facebook pages
• Basic operating rules of Facebook
• Step-by-step guide on creating a Facebook page / The components of a Facebook page
• Analysis of the settings and options of a Facebook page/group
• Methodology Calendarium 14 (C14) – exclusive Leader School module
• Secrets of success and correct targeting / Analysis of the success factors
• The process of increasing engagement and fans
• Managing crises through Facebook
• The details that make the difference
• Definition of advertising
• Structure of an advertising platform
• Strategic design of a campaign / Analysis of platform targeting
• Step-by-step guide on creating a campaign / Analysis of options
• Analysis of pricing models for Facebook
• Engagement VS Traffic advertising options
• Promoting websites, pages, posts, videos, apps
• Remarketing options & strategy
• Custom Audiences and Lookalike Audiences
• Testing methodology & campaign targeting & result analysis
• Analysis of the statistics from Facebook page & advertising
• Creation of advertisements – Method of Alternative Testing (MAT) – exclusive Leader School module
• Use of Power Editor
• Analysis of the factors of a successful campaign
• Detailed analysis of campaign statistics & strategic reinvention
• Detailed explanation of statistics & analysis of a campaign’s results
• Examples of successful advertising campaigns
• Case studies / Fail studies
• Facebook Workshop

At the end of the seminar you’ll receive all the instructional material as well as a certificate of completion.

Available Languages: English & French

Duration of Facebook Professional Training

Individual Seminar (in place or eLearning): 3 sessions of 90 minutes

Cost of Facebook Professional Seminar

Single person | 1 to 1 | Live eLearning (10 hours): 975€

Discount: 15% discount for the 2nd person and a 30% discount for 3rd.

Payment Methods: Bank Transfer, Paypal, All Credit Cards

For in Place seminars and large groups please contact us.

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