Reveals all the secrets required to succeed on the internet

Course Description

During the Google AdWords Analytics Seminar, we use an advanced method of analyzing AdWords campaigns, our website, its visitors and their behavior using Google’s tool, Google Analytics. Additional tools give us a clear picture of our site as well as the strategy we need to follow.

Our goal is for you to be able to analyze and understand which campaigns have a positive ROI, which need to be improved, where specifically are improvements needed (USP, keywords, landing pages or other elements) and which ones you need to stop or re-evaluate your strategy.

Google Analytics reveals all the secrets required to succeed on the internet and it also gives us a useful guide to the steps and actions we need to make in order to achieve our goals.

This is the only AdWords Seminar created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide.

The Leader Online School Google AdWords Seminar is the most effective, straightforward & practical seminar on the market.

Our goal is for you to learn how to effectively use the Google Analytics platform in combination with Google AdWords so as to aim towards performing campaigns that deliver a high ROI.

Course Contents

An in-depth look at the modules of the seminar

  • Introduction: Objective analysis and use of advanced tools
  • Google Analytics: Installing the Tracking Code
  • Statistical review and overall Site Strategy
  • Metrics and Statistics: Setting Goals
  • Comparing Statistics by date range
  • Comparing generic audiences with Audiences that Convert
  • Demographic and Geographic statistical analysis of visitors
  • Analyzing your Visitors Interests
  • Affinity Audience – How to find the daily interests of your audience for Google AdWords Display
  • In Market Audience – How to find your audience’s shopping interests for Google AdWords Display
  • Behavior and Engagement Analysis
  • Analysis of Technology and Site Compatibility
  • 3 factors for a Website’s Success
  • Traffic Channels, Conversions, and Goals
  • Comparing Traffic Channels & Goal Setting
  • Linking Google Analytics with our e-shop to view its Sales via Google Analytics
  • Linking Google Analytics with AdWords to view Campaign Data
  • Comparing the ROI of Google AdWords campaigns
  • Comparing the ROI of different Keywords targeted through our campaigns
  • Comparing the ROI of various Search Terms targeted through our campaigns
  • Identifying the time with the highest ROI
  • Analysis of Social Media data
  • Site Traffic Analysis and what to avoid
  • Analysis of our website’s technical aspects
  • Mapping user interest and site analysis
  • Real-time Tracking as well as campaign and goal analysis
  • Exporting Data & Processing
  • Creating Custom Reports
  • Crucial details when analyzing your site
  • Site analysis in regards to Google’s search engine
  • Search terms and our website’s Google ranking
  • Advanced method “track & analyze” in real time using additional tools

Google AdWords | Answers to Your Questions:

In this section, we answer your questions with video or text.

Valuable Seminar Notes

Google AdWords Search | Digital Challenge:

A quiz designed to test your knowledge and prepare you for the Google AdWords Certification.


You can stop at any time and start from where you left off later.




1 Course
(Google Search or Display or Video or Analytics)
2 out of 4 courses 297€
3 out of 4 courses 397€
4 out of 4 courses 497€
One on One 60′ 387€

2 easy steps to begin!

1. Select the number of courses and pay securely through Paypal

2. Fill the form and start your training immediately!

(24 hours after the payment you will receive an email with your username/password)


Over the past 11 years, we have worked with dozens of companies and executives from the field of communications, media, commerce, technology, telecommunications, medical, tourism, the arts, politics, providing a range of consulting services and solutions to various industries.


LEADER SCHOOL leverages the experience gained from all these fields to offer you insights from our long experience and solutions that will help you stand out in an online environment. Some of the people we’ve worked with talk about LEADER SCHOOL.

I’ve had the pleasure of attending the Social Media & Internet Marketing Master PRO. I have attended some seminars in my 20-year career as marketing aAris Pilitsopoulos

Aris Pilitsopoulos • Athens Medical Group

We cooperated effectively for the social strategy development of a brand station in food industry sector

Christos Prapidis • Marketing Manager | Delivery Hero

I have attended Social Media seminars that helped me to understand the opportunities that social media can create in the development of a company

Yota Thomou • Head of Direct Advertising | Primemedia

Social Media seminars helped me to develop our social media strategy on Facebook so as to launch effectively our new mobile devices campaign

Aggeliki Mastori • Marketing Excecutive | Crypto Technology

The seminars I attended in Leader School were very useful. I learnt a lot of smart tricks for today’s digital marketing word. The instructors were so well

Maria Tsagalis • Marketing Manager | HATS (Hellenic Air Training Services)

I have had the distinct pleasure of attending Leader School’s “Digital Marketing Master Business Training Program” conducted by Simos Kosmetatos. Simos has been more than the ideal

Iro Akrioti • Retail Marketing Executive | iStorm

We attended SEO & Online advertising business seminars that resulted in better ranking in Google search engine organic results and better ROI in our advertising on Google Adwords reducing

Mina Iliovits • Marketing Εxecutive | MidEast Travel

We cooperated effectively to create a new online web property around technology and unique online content that was highly appreciated from the online advertising market

Nektarios Sartzetakis • CEO | Nemo Online

We want to thank Simon for the co-operation and the professionalism in Social Media Coaching all these years.

Spyros Papadatos Regional Marketing Manager | Dell

Excellent instructor with perfect business acumen. Trust him!

George Papandreopoulos Capella - MCN (IPG Network)

Simos is a well organised trainer and makes communication in digital era an easy to do task. His skills are deriving from years of experience in the communication field and his ability to transform his knowledge to practical examples. His training on social media was really helpful for me and my work.

Efi Kontouli Marketing Manager | iSquare SA (Apple Reseller)

I’ve had the pleasure of attending the Social Media & Internet Marketing Master PRO. I have attended some seminars in my 20-year career as marketing and communications professional and I must say that Simos is perhaps the best instructor, teacher and strategic thinker. He is passionate about social media and he is well informed of new and emerging communications tools and strategies. I would highly recommend him to anyone interested in learning more about online communications.

Virginia Apelatou Marketing & Communications Manager | QlikView

We have a valuable cooperation building brand awareness for social media customers.

Andreas Vouros General Manager | Bakers Digital Communication

We cooperated with Leader Online School to develop the social media strategy of different brands in the food & retail industry.

Ilias Pantelopoulos Digital Strategist & Entrepreneur

An excellent cooperation that resulted in valuable content creation for different brands in multiple social media platforms. Leader Online School is an important source of new ideas and tools to build your digital marketing strategy. The consulting services gave us new tools and opportunities to reach our target.

Maria Kofou Social Media Strategist

We have a creative cooperation, Simos is a valuable Social Media Coach. Following the coaching sessions, I developed the online strategy of different clients in the health and retail market.

Koni Karabetsou Social Media Expert

Leader Online School’s Internet Consulting services helped our company to develop our online presence building new online sales channels for our products.

Vasilis Papadopoulos Entrepreneur/ Merchant/ Victoria Athens

Following the tools and strategy of the “Social Media Marketing” seminar, I managed to create an effective online strategy and promote my newly created company.

Sofia Kabanidou Managing Director | Fantastick

I have attended Social Media & Internet Marketing Master PRO seminar. The 15 modules of the seminar were excellent and targeted to online success. Mr. Simon Koss, my coach, is an online marketing insider, great professional and always available to you whenever you need him. He helped me create a competitive online presence and, the most important achieve sales and growth. I am really pleased of the seminars and i would highly recommend him to any entrepreneur.

Georgia Giannopoulou Entrepreneur | Health Industry

I attended Social Media Marketing seminars so as to better understand the strategy I need to follow and the tools I should use to increase sales in my eshop in the beauty sector.

Vasiliki Papadopoulou CEO | MakeUpHouse

Excellent cooperation using the Internet Consulting services to understand the internet strategy I should follow as a dentist.

Panos Mitropoulos DDS,MSc Dentist Surgeon

I attended seminars in Social Media, it was great because we had a lot of examples of how to use the tools for my online presence. I am pleased about my cooperation with Simon Koss who helped me to understand how we can use social media in our everyday business life.

Efi Vraka Athlete/Model/Entrepreneur